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A Florida man is trying to trademark the Oldsmobile and Pontiac names.

Both brands flew under the General Motors banner when they existed, but Oldsmobile was phased out in 2004 while Pontiac received the same treatment in early 2010. Now a trademark application has appeared on the United States Patent and Trademark Office with Sylvan Mackaness of Olds Motor Works, Inc. trying to register both the Pontiac and Oldsmobile names. Mackaness appears to be an entrepreneur from St. Petersburg, Florida and it’s interesting that he lists his company as Olds Motor Works, Inc., a similar company name that Oldsmobile used in 1897.

GM’s trademarks for the two brands for use in automobiles has lapsed, but it’s unlikely that Mackaness’s application will be approved. It probably doesn’t help his case that his application for Oldsmobile included as a specimen a picture of an Audi Type D race car from the 30s with the four-rings emblem removed.

We’ve reached out to Mackaness to ask about his plans for the trademarks, but still haven’t heard back from him.
Read more about Someone is Trying to Trademark Pontiac and Oldsmobile and Will Probably Fail at AutoGuide.com.
 

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I'd be very surprised if GM let either trade name lapse and would fight vigorously to keep them. Both Pontiac.com and Oldsmobile.com are still being used by GM.
Agreed. I think it takes a lot more than just a few years before a company is considered to have "abandoned" names. Especially ones that have been associated with a certain entity for as long as Oldsmobile and Pontiac have.
 

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